Meet Our Team

We can provide you with an effective solution

We’ve had an amazing journey getting to where we are today. As a progressive and innovative company we have built our success upon the quality of our team. Our company values drive our culture and we believe this makes us dynamic and ambitious to become an even better business.

We feel confident that we can provide you with an effective solution to meet your business needs. The Keycare team has an extensive skill set coming from backgrounds which include insurance, sales, customer service, finance, marketing and operations.

Here you can find out what some of our team look like and put a face to a name.


Image Rachel Taylor Non Executive Director and Shareholder
Non-Exec. Director and Shareholder

As the daughter of Keycare’s founder I have over 20 years in the business. I am keen to ensure the ethos of fairness as well as rewarding loyalty and putting something back into local communities.

I am also passionate about preserving and developing our customer centric culture. This has been fundamental in retaining our prestigious corporate clients.

At the weekend I love to pull on my walking boots and enjoy some fresh air with my dog Archie.

Image of David Robertson CEO Keycare
Chief Executive Officer

Being part of the Keycare team since 2013 I have over 20 years experience in the insurance industry. My focus is on companies who provide innovative products and services.

My role at Keycare is to help guide the team to provide the best customer experience and to develop creative new solutions. Furthermore, to invest in the infrastructure that will drive Keycare’s growth now and in the future.

I enjoy sports of all sorts. I’m generally available for selection although I don’t get picked as often as I should!!

Image Neil Guilder Non Exec Director Keycare
Non-Executive Director

Being a Non-Executive Director at Keycare I am also Finance Risk and Audit Committee Chair.

I am a strategic and commercially focused Chartered Director and FCMA.  Furthermore I have professional experience in strategic finance. My specific expertise helps diverse private sector businesses achieve further sustainable organic and acquisitional growth.

I have a proven track record of operating at senior management and Board level. This includes the insurance, human capital and career development sectors.

My particular interests are to advise emerging business leaders and to build upon my current non-executive and adviser portfolio of roles to support leadership teams in fast-growing SMEs.

I recently started running and have completed the Leeds and Humber-bridge Half Marathons and the York 10 mile race. Against the odds I have overtaken one other runner – Harry Gration in the York race!

Image of Gaynor Owens Associate Director Operations Keycare
Assoc. Director - Operations

I am a Keycare veteran who has been with the company since 2002. I am passionate about Keycare, our products and customers. I work hard to ensure that Keycare’s Vision becomes a reality by driving strategic performance, product innovation and continuous improvement. I thrive on providing solutions to problems.  At any one time I have multiple projects on the go.  I usually say things like “there’s always a way!” and “let’s do it!”.

Outside of work I’m kept busy with my three young children and whippet! Occasionally I enjoy an uninterrupted cup of tea and few pages of a book. I can touch my nose with my tongue and know the dinosaur A – Z!

Image Matt Lindsay Associate Director New Business Keycare
Assoc. Director - New Business

I joined Keycare in August 2010. I am responsible for the acquisition of all new business and also for the development of specific Elite accounts.

Educated to degree level I have over 10 years invaluable experience in setting up and running my own business. I previously worked for UK General as part of their underwriting team and as a Product Manager for direct to consumer business.

Image of Chris Smith Associate Director Client Development Keycare
Assoc. Director - Client Development

I have 30 years’ insurance experience. I began my career working for a Lloyd’s broker within the London Marine Insurance Market. After moving to Leeds I gained extensive experience of commercial insurance with a large broker. I also worked in their affinity team as a niche product provider.

Outside of work I am a bit of a gym bunny and I love F1, especially following Lewis Hamilton. I’m also partial to a bit of gambling!


Image of Keycare's Financial Controller Terry Rogan
Financial Controller

As a CIMA member I have over 16 years’ experience in handling company finances across a range of industries including banking, local councils and telecommunications.

Within Keycare I am responsible for leading the finance team and all aspects of financial planning to maximise profits and operational efficiency.

Although you might know I love counting beans and think I’m always immersed in numbers I do also love the stuff money can’t buy – spending time with my wife and kids!!!!

Image Russ Goodwin IT Manager Keycare
IT Manager

I started at Keycare in 2013 on a 3 month contract and am still here! I strive to offer both our business and partners real solutions wherever possible.

Outside of work I am a scuba instructor and in the past I have been part of a group finding new shipwrecks for the Egyptian Government. I’m also an avid motorsport fan and partake in my local snooker league each week.

Image Elaine Jackson Compliance Manager Keycare
Compliance Manager

At Keycare I have responsibility for risk, compliance and also day to day operational matters.

Working for over 20 years in the insurance industry I have an honours degree. I am also an Associate of the Chartered Insurance Institute and a Chartered Insurance Practitioner.

I try to take a practical approach to risk and compliance and make a “dull” subject a little more palatable!

Image Julia Reedshaw Marketing Manager Keycare
Marketing Manager

Joining Keycare in 2003 I am responsible for Keycare’s social media and marketing channels. I make sure our followers receive a healthy dose of interesting stuff.  I’m also passionate about the company brand so you can always hear me harping on about the correct font style!!!!

Previously I spent my 16 years in the general insurance market as an underwriter.

At home I enjoy spending time with my family and love a spicy curry on a Saturday night. Most of the time you can find me being creative. As a result I’m up to my elbows in some form of mess being flour, paint or stickers with my 2 kids !!!

Image of Linda Dearden Customer Services Manager Keycare
Customer Services Manager

I have over 25 years of experience in Customer Services. My passion is providing excellent customer service and I always ensure my team put the customer first.

Outside of work I have a borderline obsession with good food and wine. I also enjoy winter sun holidays.

Image Ros Marshall-Smith Keycare's Solicitor
Company Solicitor

I work as Keycare’s solicitor and have gained over 30 years experience both in private practice and in companies.

My previous roles have included General Counsel/Company Secretary for Provident Financial and International Personal Finance, plus as a partner in Hammonds. I am also a director of a software business.

I enjoy finding practical solutions to legal issues.


Image Mark Holmes Operations Executive Keycare
Operations Executive

I have been with Keycare since 2007.

By day I am responsible for running the fulfilment team. This involves the co-ordination of data received from clients. I also am responsible for issuing communication to customers as well as managing stock.

By night, I love reading (I used to manage a Waterstone’s Bookshop) as well as cooking and developing my obsession with modern board games!